Of Priceless-ness.

Frankfurt school reflections upon the nature of post-war consumer culture concluded that capitalism, from the perspective of the late 1950’s and through the following decade, forged itself into a nascent global structure. Adorno formed the term ‘Negative Dialektik’ (Negative Dialectics) to describe a post-national or multinational dialectics, i.e. a mode of thought capable of analyzing the world of post-Cold War, multinational capitalism. What has come to be termed Global-ism, – however the term is magnified through an implied association with supra-cultural phenomena such as gender, race, class, age, religion – remains a corollary of those terms of capital exchange analysed by Adorno’s dialectical critique.


Price-less-ness implies an absence of reification[i], assembling a world in which value escapes the determining limits of global capitalism and its nexus of exchange; a world in which the conditions of human existence are fully recovered in the object; a world in which the full spectrum of synchronic[ii] and diachronic[iii] human values remain interpretable in the object of consciousness whether this object is a material object or an idea. So much and no less, must institute an inclusive psycho-social aesthetics.

[i]Reification, also called hypostatisation, is the intellectual act of treating an abstract concept as if it were a real, concrete thing.


[ii]Relating to or studying something as it exists at a certain point in time, without considering its historical development.

[iii]Involving, or relating to the study of the development of something, through time.


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